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Home > Labelling & Offers > Adverts & Descriptions

Adverts & Descriptions

Tempted by the latest ad? Wondering if that product really can do what they say it can?

Advertising

Advertisements are a good way of marketing products and can help you decide what to buy. However, remember, they are made by companies with one aim in mind – to sell their product to you. They will highlight all the good things about any product but may ignore any faults. They may make a product sound new and exciting when it has been around a while and they won’t tell you what their product doesn’t have or cannot do. And they won’t inform you of any alternative, similar products which may be available.

So its up to you to run around to find out if this is the best product for you. Check out different makes and models – you might find one even better, or very similar but much cheaper. Don’t believe adverts telling you that something is a “must have”, use your own judgement. Are any freebies being offered, worth having? Ask yourself if you would still want that brand or model if there were no freebie being offered. If the answer is no, then perhaps you should think again.

Special offers advertisement

But what about how products are described? Do you always get what you pay for? The answer is you should! Anything you buy must match its description, whether that description is on an advert, on the product’s packaging, or on the shelf in the shop. For example if a garment is described as 100% cotton it should not be made of polyester, a computer sold with a DVD writer must have that facility.

Shopkeepers are not allowed to have any notice which says that your shopping rights (see Ur Rites section) are restricted in any way, such as ‘no cash refunds’, ‘no sale goods exchanged or money refunded’ or ‘sold as seen and inspected’.

If you would like free advice or information on your rights when buying anything then please do not hesitate to contact your local Trading Standards Office.

So remember:

  • Don’t be taken in by adverts – shop around to check you get the best deal

  • If something you buy does not live up to what the manufacturer says it will do, contact Trading Standards

  • Shopkeepers cannot have a sign restricting your right to a refund if what you have bought is not as described, or is faulty.

 

 

 

 

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